epub |eng | 1928-01-01 | Author:Edward L. Bernays [Bernays, Edward L.]

While the concrete recommendations of the public relations counsel may vary infinitely according to individual circumstances, his general plan of work may be reduced to two types, which I might ...

epub |eng | 2016-10-16 | Author:Craig Simpson [Simpson, Craig]

Envelope Teaser Copy If you’re running a direct mail campaign, where you send out your sales piece to large numbers of people via the post office, there are several different ...

mobi, azw3, epub |eng | 2010-06-30 | Author:Christopher; Locke [Locke, Christopher;]

Brand Id I first heard from Brian Millar soon after the cluetrain manifesto appeared on the web. At the time, he was working at RMG International, a subsidiary of The ...

mobi, epub |eng | 2013-02-05 | Author:Randall Rothenberg

Chapter 14 Come Alive ONE MIGHT CLAIM that the era of modern image-making began before television, before radio, before the rotogravure press; began, in fact, in the year 1811 on ...

azw3 |eng | 2019-05-03 | Author:Andrew Pearson [Pearson, Andrew]

epub |eng | 2016-07-08 | Author:Cohen, Bryan [Cohen, Bryan]

Connect All Your Sentences Earlier in the book, I mentioned how transitions at the beginning of sentences worked as a strong way to include plot without bogging down the synopsis. ...

epub |eng | 2007-02-22 | Author:Jack Foster

Next time you have problems solving a problem ask yourself: “What assumptions am I making that I don’t have to make?” “What unnecessary limitations am I putting on myself?” Set ...

epub |eng | 2015-02-18 | Author:David Sandler

Amateur Salespeople Are for the Birds Amateur salespeople make professional salespeople look bad. They tend to be overenthusiastic, impatient, too animated, and downright insulting. Amateur salespeople look like vultures sitting ...

epub |eng | 2017-01-15 | Author:Joseph Turow [Turow, Joseph]

While many, if not most, loyalty programs can offer real value to shoppers, their unstated aim is also to train people to give up personal data willingly. shopkick, which pioneered ...

epub, pdf |eng | 1963-11-13 | Author:Ogilvy, David, 1911-1999

Confessions of an Advertising Man tinue it for several years. The problem is to find a great campaign. They don't grow on every tree, as you would know if you ...

epub |eng | 2016-04-04 | Author:Robert Solomon

Creative Strategy Account Name Specific Assignment Name Job Number Date Key Fact A one- or two-sentence distillation of the current consumer marketing situation or environment. What consumer problem must the ...

mobi, epub, azw3 |eng | 2013-01-08 | Author:Ogilvy, David [Ogilvy, David]

never got around to it. I myself have life insurance policies with three companies. Not one of them has ever written me a letter suggesting that I buy more insurance ...

epub |eng | 0101-01-01 | Author:Tungate, Mark [Tungate, Mark]

12 The collections For a designer, the fashion show is a way to broadcast ideas. It is a medium. Watching a fashion show can be an exhilarating experience. Watching 50 ...

mobi, epub, pdf |eng | 2010-01-02 | Author:Jonathan Schneer

CHAPTER 15 Sokolow in France and Italy MARK SYKES HAD GIVEN Britain’s Zionists a key to the Foreign Office door and perhaps much else besides; now they would turn it. ...

mobi |eng | 2012-05-31 | Author:Marshall, Perry & Todd, Bryan [Marshall, Perry]

YOUR USP MAKES A GREAT GOOGLE AD A couple summers ago I went searching for a solution to my increasingly slow computer. I typed “my computer is slow” into Google, ...